Organic Raven: Creator Analytics
Written By Yuri P.
Once a creator is on your Organic Watchlist, click their row to open their analytics page. This is where you study how they’re performing, which posts are breaking out, and how fast their audience is growing — everything you need to reverse-engineer their organic strategy.
The profile header
At the top you’ll see the creator’s profile: avatar, display name, bio, and their post, follower, and following counts. There’s also a link to the destination they send people to (their link-in-bio or store), so you can see where they drive their audience.
Metrics at a glance
The Metrics panel summarizes the creator’s tracked performance, including how many posts are tracked:
Total Likes and Total Comments across tracked posts.
Total Views (Reels only) for video reach.
Engagement Rate as a percentage.
Outliers Detected — a count of breakout posts that overperformed the creator’s baseline.
Follower growth
The Growth chart tracks the creator’s follower count over time, with toggles for 7d, 30d, and Since added. It shows the current follower total and the gain over the selected period (for example, +372), so you can spot when a creator is accelerating and tie those jumps back to the content they posted around the same time.
The three views
A creator page has three tabs across the top:
Latest — the creator’s recent posts in reverse-chronological order. Each post shows its caption, view, like, and comment counts, and a performance multiplier badge (such as 0.3x, 2.3x, or 69x) that compares it to their typical post. You can sort and filter by performance, and save any post to your Swipes with Save to Swipe.
Outliers — the same posts, but sorted by an outlier score so the creator’s biggest breakouts rise to the top. This is the fastest way to find the content that massively overperformed and study why it worked.
Landing Pages — the destinations the creator drives traffic to, with active/inactive counts and a mobile/desktop screenshot preview, just like the paid Landing Pages view.
How to use it
Start with Outliers to find a creator’s breakout posts, then study the hooks, formats, and topics they have in common. Check the Growth chart to see whether those breakouts moved the follower needle, and use Landing Pages to see what offer they point their audience to. Save the best posts to Swipes so you can adapt the angle for your own content.
FAQ
What does the multiplier badge mean? It compares a post’s performance to the creator’s own baseline. A 2.3x post did a bit better than usual; a 69x post is a massive breakout.
What counts as an outlier? A post that significantly overperformed the creator’s typical numbers. The Outliers tab surfaces these, and the Metrics panel shows how many have been detected.
Can I save a creator’s post? Yes. Use Save to Swipe on any post to keep it in your Swipes library.
Why are some numbers still filling in? Raven needs to analyze a creator’s posts before every metric is complete. A recently added creator may take a little time before all stats and outliers populate.