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Written By Yuri P.

You can run a Lead Generation objective campaign in Co-Pilot that sends people to an external landing page instead of a Meta native lead form.

How to Set It Up

  1. In Co-Pilot, start a Lead Generation campaign

  2. 2. In the lead form step, select Website instead of Instant Form

  3. 3. Enter your landing page URL

  4. 4. Configure the rest of the campaign normally

Why You Might Choose This

External landing pages let you use your own lead capture software, apply your own tracking, and control the full experience. Native forms are faster to set up but give Meta control of the UX.

FAQ

Will this optimize for leads?

Yes — Meta optimizes for lead events on your website if you have a Meta Pixel installed with lead event tracking.