Dedicated vs Single Ad Set Distribution

When launching multiple creatives in Co-Pilot, you choose how to distribute them: into one shared ad set or into dedicated ad sets per creative.

Single Ad Set (All Ads in One)

All your creatives go into one ad set. Meta’s algorithm decides which creative to show based on performance. Best for: letting Meta optimize delivery, reducing complexity, lower budget requirements.

Dedicated Ad Sets (One Per Creative)

Each creative gets its own ad set with its own budget. Best for: A/B testing where you want equal impressions per creative, ABO campaigns where you control spend per ad set.

Which to Choose

Use Single Ad Set for CBO campaigns or broad delivery. Use Dedicated for structured creative tests where you need equal data per creative.

FAQ

Can I mix single and dedicated in the same campaign?

No. The distribution method applies to all creatives in the launch.