How to Create a Lead Form in Meta

Written By Yuri P.

A Meta Lead Form is required for Lead Generation campaigns. Here’s how to create one directly in Meta before launching through Co-Pilot.

Steps to Create a Lead Form

  1. Go to Meta Business Suite

  2. 2. Navigate to Instant Forms (under your Facebook Page)

  3. 3. Click Create Form

  4. 4. Choose form type: More Volume (simple) or Higher Intent (review step added)

  5. 5. Add your questions

  6. 6. Add an intro, privacy policy link, and thank-you screen

  7. 7. Publish the form

Using the Form in Co-Pilot

Once the form is published, it will appear in Co-Pilot when you set up a Lead Generation campaign. Select it from the dropdown in the ad configuration step.

FAQ

How long does the form take to appear in Co-Pilot after publishing?

Usually within a few minutes. If it doesn’t appear, try refreshing the ad account connection.

Do I need a privacy policy for the form?

Yes. Meta requires a privacy policy URL. Enter your website’s privacy policy link when creating the form.