Multi-Advertiser Ads

Written By Yuri P.

Multi-Advertiser Ads is a Meta placement type that allows your ad to appear alongside ads from other advertisers in a combined placement unit.

What It Is

Meta’s Multi-Advertiser Ads show your ad in a unit with other non-competing ads. This is an Advantage+ placement that Meta controls automatically.

How to Enable or Disable It

  1. In Co-Pilot, go to Placements in the ad set configuration

  2. 2. Look for Multi-Advertiser Ads toggle

  3. 3. Disable it if you want full control over your creative’s placement context

Should You Use It?

Some advertisers see lower CPMs with Multi-Advertiser enabled. Others prefer to disable it to maintain brand context. Test both and compare performance.

FAQ

Is Multi-Advertiser Ads on by default in Co-Pilot?

Yes. It follows Meta’s default, which is enabled. You can turn it off in the Placements step.