Advantage+ Audience Targeting

Advantage+ Audience is Meta’s AI-powered targeting that automatically finds the best audience for your ad based on your creative, copy, and pixel data.

How It Works

Instead of defining detailed interest or behavior targeting, Advantage+ gives Meta full control to find buyers. Meta uses your pixel data, lookalikes, and ad content signals to identify and expand your audience automatically.

How to Enable in Co-Pilot

In Co-Pilot, in the Targeting step, toggle on Advantage+ Audience. You can still add audience suggestions as a starting hint, but Meta will expand beyond them.

When to Use It

• Best for: scaling campaigns where you want Meta to optimize fully, e-commerce brands with strong pixel data, and campaigns testing broad audiences

• - Not ideal for: tightly controlled A/B tests where you need defined audiences

FAQ

Does Advantage+ Audience ignore my interest targeting?

It uses your interests as a hint but can expand beyond them. It’s not strict like standard detailed targeting.