Advanced Targeting Settings

Beyond age, gender, and location, Co-Pilot gives you access to Meta’s detailed targeting options: interests, behaviors, and custom audiences.

Interests & Behaviors

In the Targeting step, click Add Detailed Targeting. Search for interests (e.g. fitness, parenting) or behaviors (e.g. engaged shoppers). Stack multiple targeting criteria. Meta will target people who match ANY of the criteria unless you switch to AND logic.

Custom Audiences

Use Custom Audiences to target people from your email list, website visitors, or past purchasers. Custom Audiences must be created in Meta Ads Manager first, then they’ll appear in Co-Pilot.

Lookalike Audiences

Select a Lookalike Audience (built from a source like your customer list) to target people similar to your best customers. Lookalikes are also created in Meta Ads Manager first.

FAQ

Can I exclude a custom audience?

Yes. When adding audiences, you can toggle between Include and Exclude for any Custom Audience.