Organic Raven: Track Creators

Written By Yuri P.

Raven doesn’t only watch paid ads. The Organic Traffic side of Raven tracks creators and influencers on TikTok and Instagram, so you can see how their content performs, watch their audience grow, and learn the organic strategies worth modeling.

Switching to Organic Traffic

Open Raven and look at the two tabs at the top of the Watchlist: Paid Traffic and Organic Traffic. Click Organic Traffic to switch to the Organic Watchlist. It works just like the paid side, but instead of brands it tracks creators, and it has its own slot counter so you can see how many creator slots you’ve used.

Reading the creator watchlist

Each creator is a row with columns built for organic performance:

  • Name — the creator’s display name and handle, with their platform.

  • Outliers — how many breakout posts Raven has detected for them.

  • Engagement — their engagement rate as a percentage.

  • Followers — current follower count.

  • Likes — total likes across tracked posts.

  • Posts / day — how frequently they publish.

  • Folder — assign creators to folders to keep them organized, the same way you do with brands.

Click any column header to sort, so you can rank your tracked creators by outliers, engagement, followers, or posting frequency.

Adding a creator

On the Organic Watchlist, click the Add Creator button in the top-right corner. The window subtitle sums it up: track TikTok or Instagram creators and surface their top organic content. There are two ways to add one:

  1. All Creators — browse the existing creator database. Filter by All, TikTok, or Instagram, or search by name, then click a creator to add them to your watchlist.

  2. Add Creators — track someone new by pasting their TikTok or Instagram profile URL or handle. You can add several at once by putting one per line, or search by name. Quick TikTok and Instagram shortcut links are there if you need to grab the profile first.

Pick a folder, confirm, and Raven starts tracking the creator and pulling in their recent posts. Once they’re on your watchlist, click their row to open their full analytics — covered in Organic Raven: Creator Analytics.

FAQ

Which platforms are supported? TikTok and Instagram creators.

How many creators can I track? It depends on your plan. The Organic Watchlist has its own slot counter so you can see how many creator slots remain.

Is this the same as tracking a brand’s ads? No. Organic tracking follows a creator’s organic posts and audience growth; paid tracking (the Paid Traffic tab) follows a brand’s Meta ads. You can use both side by side.