Getting Started with Lab

Written By Yuri P.

Lab is CopyThief’s AI copy generation engine. It generates ad copy, hooks, and headlines trained on direct response principles — with a 70/30 framework baked in.

What Lab Generates

Lab generates:

  • Hooks (video and static)

  • - Primary text for ad bodies

  • - Headlines

  • - CTAs

  • - Multi-angle copy variants for split testing

The 70/30 Framework

Lab generates two copy types:

  • 70% proven formats — direct response structures with high historical win rates

  • - 30% creative experiments — novel angles and formats designed to find breakout hooks

How to Get Started

  1. Go to the Lab tab

  2. 2. Click New Generation

  3. 3. Fill in your offer, product, and target audience

  4. 4. Click Generate

  5. 5. Lab returns a full set of copy variants within seconds

FAQ

Does Lab use my swipe file as training data?

Lab uses your inputs (offer, product, angles) but can also be trained on specific saved swipes from your library.

How many generations do I get?

Depends on your plan. See Generation Limits & Plan Tiers for details.