Settinga Custom CTA for Your Ads

Written By Yuri P.

The CTA (call-to-action) button on your ad tells people what to do next. Co-Pilot lets you select from Meta’s available CTA options for each ad.

Available CTA Options

Shop Now, Learn More, Sign Up, Get Quote, Book Now, Subscribe, Download, Contact Us, Apply Now, Get Offer, Watch More, Send Message, and more. Available options depend on your campaign objective.

How to Set the CTA in Co-Pilot

  1. In the Ad configuration step, find the CTA dropdown

  2. 2. Select your preferred CTA

  3. 3. This applies to all ads in the launch unless you set it per creative

CTA Per Creative

You can set a different CTA for each creative if you want to test CTA copy as a variable. Click on an individual creative card and override the CTA.

FAQ

What CTA should I use for direct sales?

Shop Now and Learn More are the most commonly used for direct response. Shop Now signals buying intent. Learn More is softer and works well for consideration campaigns.