Customizing Ad Placements

Control where your ads appear across Meta’s properties — Feed, Stories, Reels, Marketplace, and more — in Co-Pilot’s Placements step.

Advantage+ Placements (Default)

By default, Co-Pilot uses Advantage+ Placements. Meta automatically serves your ad in the placements most likely to get results. This is the recommended setting for most campaigns.

Manual Placements

Switch to Manual Placements to select specific surfaces:

• Facebook Feed

• - Instagram Feed

• - Facebook Stories

• - Instagram Stories

• - Reels

• - Marketplace

• - Search

• - Audience Network

• - Messenger

When to Use Manual Placements

Use manual placements when:

• You only have vertical (9:16) video and don’t want it cropped to square

• - You want to test specific placements against each other

• - You want to exclude low-quality placements like Audience Network

FAQ

Can I run Facebook-only or Instagram-only campaigns?

Yes. In Manual Placements, select only Facebook or only Instagram surfaces.