Lead Generation Campaigns

Written By Yuri P.

Co-Pilot supports Lead Generation campaigns that collect leads directly through Meta’s native lead forms — no external landing page required.

How to Set Up a Lead Gen Campaign

  1. In Co-Pilot, click New Launch

  2. 2. Select Lead Generation as the objective

  3. 3. Choose or create your lead form

  4. 4. Add your creative and copy

  5. 5. Set targeting and budget

  6. 6. Launch

Lead Form Requirement

You need a Meta Lead Form created on your Facebook Page before launching. You can create one in Meta Business Suite or directly inside Co-Pilot (see How to Create a Lead Form in Meta).

Where Leads Go

Leads are collected in Meta’s Lead Center. You can export them as a CSV or connect to a CRM via Meta’s integrations.

FAQ

Can I use an external landing page for lead gen instead?

Yes. See Launch Lead Campaign Without a Lead Form for details.