Creating Offers

Written By Yuri P.

An Offer in Co-Pilot is a reusable package of copy elements — headline, primary text, description — that you attach to ad creatives before launching.

How to Create an Offer

  1. In Co-Pilot, go to Offers

  2. 2. Click New Offer

  3. 3. Add your:

  4. - Headline (up to 255 characters)

  5. - Primary text (the ad body copy)

  6. - Description (optional, shown below the ad)

  7. - Destination URL (where the ad clicks to)

  8. 4. Save the Offer

Reusing Offers

Once saved, an Offer can be applied to any creative in any launch. If you’re running multiple variations of the same ad copy across different creatives, you don’t have to retype — just select the saved Offer.

Offer vs Per-Creative Copy

You can also enter copy directly on each creative instead of using a saved Offer. Use Offers when you want consistent copy across multiple creatives. Use per-creative copy for unique copy on each ad.

FAQ

Can I have multiple Offers saved?

Yes. You can save unlimited Offers and apply them across launches.

Can I edit an Offer after a launch?

Editing an Offer after a launch doesn’t change already-launched ads. It only affects future launches that use that Offer.